In My View: Why events matter in Southampton
It was great to see people of all ages, backgrounds and religions over the weekend coming together to enjoy the UK’s first flying Santa in Southampton’s city-centre. This is part of a wider campaign to deliver Southampton’s best ever Christmas for its residents, which include Christmas lights and a new market offer.
Southampton has become a place where something is always happening under this Labour Council, because we believe this city deserves and needs decent events that brings people together, builds pride in our city and boosts the local economy.
This year alone Southampton events have attracted over a quarter of a million people into our city and Labour have secured four new festivals, from the ABP Half Marathon, Common People, So:To Speak and Christmas. The half marathon brought thousands together while keeping us fit, while events such as So: To Speak gave the opportunity for us to showcase some incredible local talent and the Bestivalsensation, Common People, on its own boosted the local economy by an estimated £1million according to the Daily Echo. This all is on top of supporting other amazing city events such as the Mela, Music in the City and Skyride.
Despite Tory government cuts Labour locally are delivering and will continue to do so, looking to build on this year’s event successes.
So flying Santa isn’t a one-off, he is part of a bigger and long-term plan by this Labour Council to improve the life of our city; bring people together, build city pride, showcase local talent, and draw in thousands of visitors to strengthen our local economy.